VeggieTales: Princess and the Pop Star
Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release an all-new princess-themed DVD title,VeggieTales®: Princess and the Pop Star, on August 13 and August 16, 2011 in Christian and general market stores respectively.
VeggieTales: Princess and the Pop Star will feature plenty of high-energy, family-friendly music, including the new song, “You Never Are,” written and performed by this year’s Dove Award-winning Artist of the Year, Francesca Battistelli. Other fun content includes silly song sing-alongs, behind the music interviews and “Princess Poppyseed’s Points for Being Uniquely You.”
Featuring a lesson in “being yourself”—the DVD helps young girls understand that each of us are created unique and special with God-given talents, based on Jeremiah 1:5, which reads, “Before I formed you in your mother’s body, I chose you. Before you were born, I set you apart to serve me.”
Like us on Facebook
The title’s launch is supported by a comprehensive marketing and advertising campaign. Licensing and promotional partners include Chick-fil-A® with a summer kids meal program. In addition, Big Idea Entertainment will host live events nationwide at select retailers and churches to coincide with the DVD release.
“We’re couldn’t be more excited to give our fans the ‘royal treatment’ with the release of Princess and the Pop Star,” said Greg Fritz, SVP Sales and Marketing of Big Idea Entertainment. “While the title was created specifically with girls in mind, everyone will enjoy the catchy tunes and important lesson the DVD helps teach.”
DVD Synopsis
· Audio Commentary
· “Right Where You Belong” Sing-Along
· Princess Poppyseed’s Points For Being Uniquely You
Advertising, Radio, TV and Online Support
More than 1,400 Chick-fil-A stores nationwide will offer up to 5 million kids meals, including five different VeggieTales audio adventure CD premiums and a coupon offering for three dollars off a purchase of the VeggieTales: Princess and the Pop Star DVD. At over 400 of their locations, Chick-fil-A will hold VeggieTales “Family Nights” featuring Princess and the Pop Star activity posters, table tents, balloons, prizes, and even Bob the Tomato and Larry the Cucumber character appearances.
In addition, indoor advertising will be shown on closed-circuit televisions serviced through ScreenPlay and PlayNetwork that will air clips from the DVD and new silly song “Astonishing Wigs,” in store viewing areas at more than 450Chuck E. Cheese’s® and nearly 1,000 Gymboree® and Crazy 8® stores among other many other retail outlets.
Non-Profit Partners
Beginning this August, Big Idea Entertainment will roll out a line of Princess and the Pop Star girl-themed consumer products. Merchandise will include a Laura Carrot mini-plush character from Gund®, a division of Enesco®,Princess Castle floor and table top cardboard play sets from Box Creations®, a boxed puzzle from Talicor®, as well as a VeggieTales: Songs for a PrincessCD, VeggieTales art and activity Journal, a 365 Daystarter Devotional for Girls, Princess Castle toy and “Best Friends” watch collection all by Big Idea Entertainment.
Live Events
Not Rated-49 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
DVD UPC Codes CBA: 820413119690 $14.99 SRP and GM: 883476032764 $14.93 SRP
About Big Idea Entertainment
